What happened? Did we Merge??
PLUS: 🧳Available Marketing and PR Werk, 🥤Starbucks enters web3, and 🏦 Finance Titans bet on crypto
Web3’s most important weekly news in Government and the Courtroom, alongside political profiles, and additional insight, from the Twali Wrapped Guild.
Are you an expert in Compliance, HR, Legal, Tokenomics, Governance, Accounting, Tax, Policy or Regulation?
Available Werk
🧳 Primitives
Primitives is building a crypto wallet and the easiest, most joyful way to create and share NFTs.
Role: Social media manager
Comp: fiat, negotiable
Apply by: September 20th
About the role:
10-20 hours a week.
The ideal candidate has 2+ years of social media management experience.
🧳 Thallo
Thallo is building an efficient and transparent carbon offset marketplace using the power of blockchain technology to improve transparency, liquidity, and efficiency of today’s offset market.
Role: PR Execution in North America and Europe
Comp: $15k
About the role:
Thallo needs to announce their fundraise and a few other exciting initiatives in September and October.
Content is written already – they are specifically interested in PR execution and KOL outreach.
Headlining…
Most important news of the past week:
🗳 Blockchain Association creates PAC for pro-crypto candidates.
🖼 MoMa is selling $70M Art Collection to buy NFTs.
🎮 NFT and web3 gaming firms received 66% funding increase in August.
🏛 SEC doubles down on crypto, again.
🏛 Federal Reserve Chairman Jerome Powell calls for stablecoin regulation.
🛻 Ford Motor Company trademarks virtual cars, trucks, vans, SUVs and clothing.
Social proof…
Key cases of adoption over the past week:
🛠 The Merge: the key to institutional adoption.
Why it Matters: Bank of America released a report on the hypothesized aftermath of the Merge — Ethereum’s transition from Proof of Work (PoW) to Proof of Stake (PoS). The lowered energy consumption, along with the ability to stake ETH and generate a higher-quality yield are two strong points for more institutions buying in.
🥤Piping hot: Starbucks partners with Polygon.
Why it Matters: Starbucks is partnering with Polygon to bring the Starbucks Rewards Loyalty Program onchain. Offchain, the Starbucks Loyalty Program is a leading example of a successful loyalty program, with nearly 25 million active members and more than half of sales covered by Rewards. In short, Starbucks could drive forward widespread crypto-loyalty program use at an exponential magnitude, pushing mainstream crypto adoption to millions of people.
🏦 Financial behemoths announce joint crypto exchange
Why it Matters: Fidelity, Citadel Securities, and Charles Schwab announced their partnership in launching a bitcoin and crypto exchange — EDX Markets (EDXM). EDXM’s board sums up how the power of these financial titans can help push forward mainstream adoption:
“Unlocking this demand requires a platform that can meet the needs of both retail traders and institutional investors with high compliance and security standards.”
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