Making it Merge
PLUS: 🏦 Coinbase petitions Maker, 📺 LG brings Crypto to the Home, and 🧳 New Marketing/Community Werk from Primitives
Curating Web3’s most important news and social proofs of the past week, alongside political profiles, and additional insight, from the Twali Wrapped Guild.
Are you an expert in Compliance, HR, Legal, Tokenomics, Governance, Accounting, Tax, Policy or Regulation?
Available Werk
🧳 Primitives
A web3 social network using “primitives” (“New Friend Technology” or NFTs) to establish a network of connections between you and the meaningful people and moments in your life.
Role: Social media manager
Comp: fiat, negotiable
Apply by: September 20th
About the role:
10-20 hours a week.
The ideal candidate has 2+ years of social media management experience.
🧳 Thallo
Thallo is building an efficient and transparent carbon offset marketplace using the power of blockchain technology to improve transparency, liquidity, and efficiency of today’s offset market.
Role: PR Execution in North America and Europe
Comp: $15k
About the role:
Thallo needs to announce their fundraise and a few other exciting initiatives in September and October.
Content is written already – they are specifically interested in PR execution and KOL outreach.
🚨 With potentially less than a week to the Merge (slated for 13th-15th), we start this issue by sharing resources to understand the significance of the event. Below are three of our favorite short and long-form pieces providing overview.
Short: Bankless, “THE ETHEREUM MERGE! Everything You Need to Know.”
Medium: Ethereum Foundation, “The Merge.”
Long: Amber Group, “On the Merge.”
Headlining…
Most important news of the past week:
🌁 California Governor Gavin Newsom will sign a bill into law requiring digital asset exchanges to obtain an operation license for business in state.
🏦 Ripple (XRP) is piloting several CBDC programs.
🪫 The Electric Reliability Council of Texas accepting less permits for miners to connect to the grid due to rising demand for electricity.
🪙 CEO of Kraken subsidiary CF Benchmarks tells The Block BlackRock will use the CF Benchmarks bitcoin index pricing product for a bitcoin offering.
Social proof…
Key cases of adoption over the past week:
💸 Coinbase Institutional proposed integration with MakerDAO for USDC yield.
Why this matters: Coinbase Institutional has proposed a transfer of ~1.6B USDC from MakerDAO’s holdings into a high-yield (1.5% APY) account in Coinbase Prime. This would be a major step in widespread adoption in the integration of CeFi (centralized finance) with DeFi (decentralized finance).
📺 Coming soon to an LG TV near you: ‘LG Art Labs’ NFT marketplace.
Why this matters: Consumer electronics company LG announced the release of their own NFT marketplace. The television NFTs will be deployed on the Hedera Network, and available for purchase, sale, and display on LG TVs, only. Integration of NFTs into household tech is a strong adoption method, but scalability may be an issue given the blockchain being used.
⚽️ Algorand scores with FIFA World Cup collectibles.
Why this matters: The sports industry has already been touted as one of the most rapidly growing consumer bases in Web3, as the inherent nature of sport NFTs is reminiscent of traditional trading cards.
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